Instagram can be a strange place to exist as a creator but the best aspect of it, personally speaking, is meeting people and connecting with them through our love of beauty. I wanted to share with you some of my favourite people and creatives that I’ve been lucky enough to befriend, starting with the beautiful Rehma.
Rehma and I have lots of great conversations not only about beauty but about social issues such as the representation and treatment of Muslim women of colour. I hope you enjoy getting to know her.
Live in: Dallas, Texas
Born in: Karachi, Pakistan
Rehma grew up in Karachi, Pakistan which she describes as a city full of lights, excitement and a lot of culture. Karachi is the largest city in Pakistan and it’s located on the coast of the Arabian Sea.
SDK: What do you miss most about your homeland?
RH: I miss my family, the food, the culture and the city I grew up in.
SDK: What is it like living in the U.S.A., and being a woman of Muslim background?
RH: When I moved to the U.S.A. at the age of 15 and started high school, no one knew much about Pakistan. Kids assumed that I rode camels and that we lived in mud huts. It was funny but then 9/11 changed everything. We were suddenly viewed as terrorists and brown skin meant a whole different story. It changed over time but I still find it annoying when it’s always me picked randomly at the airport for a thorough pat-down. I think social media has shown great awareness of discrimination faced by Muslims and things are better but, sadly, I don’t want to be known or labeled as a brown colour person. We are all the same people, regardless of race, religion or skin color.
SDK: What’s one thing about you that few people know?
RH: I might not show it but I feel things very deeply. It’s not always a good thing.
SDK: How would other people describe you?
RH: I am going to hope people view me as friendly and kind.
Rehma has an amazing taste in makeup and skincare and always shares insightful and honest reviews on her Instagram page. It’s clear that beauty is her passion.
SDK: What is your earliest memory of beauty?
RH: Seeing my mum apply only lipstick and Kajal and she would look so beautiful.
SDK: How did you become interested in beauty?
RH: I became interested in beauty in my teenage years living in Karachi. My city didn’t have any branded makeup but I had some Revlon lipsticks, a random blush and a liquid liner. I used to do my cousins & friends makeup all the time. My dad’s friend was a pilot so whatever makeup I would see in my mum’s magazines, I would have him bring it for me. My dad always spoiled me with his friend bringing me makeup from Dubai. I was using Chanel, Lancôme & MAC and I was obsessed with beauty products. It all started from there.
SDK: What is are two beauty products that you can’t live without?
RH: I cannot live without a good moisturizer and lipsticks. I have quite a collection!
SDK: Do you think the beauty industry is becoming more inclusive or has their response been slower than you expected?
RH: I think it’s a work in progress and it’s certainly come a long way, but a lot needs to be done still. Every skin color is beautiful & beauty products should be easily accessible for every skin colour.
On content creation.
SDK: What inspired you to start your own page?
Covid! We were in the 5th month of quarantine and I wasn’t using any of my makeup as we were all stuck at home. I have been the makeup guru for many of my family and friends who had been telling me to start a blog. I was just scared and lazy thinking of the what ifs of what nots but one day I decided “I am doing this” and I created my Instagram page. I haven’t looked back since. I have been a beauty junkie for as long as I can remember. Makeup is my passion!
SDK: What do you love most about being a content creator?
RH: Sharing my passion for beauty with people who understand the passion. The insta beauty community is amazing, I have made some great friends. It’s like I have never met them in person but feels like I have known them forever.
SDK: What is your biggest frustration with the beauty industry and Instagram?
RH: Instagram algorithm is really frustrating. Also it gets very overwhelming at times to have it all. To have every new product because everyone else is reviewing it. The pressure is real, I didn’t think of these things at all when I started the blog.
SDK: Who are some of your favourite brands?
RH: Youth to the People, Chantecaille, Tata Harper, Victoria Beckham, Charlotte Tilbury and Omorovicza.
SDK: How do you get yourself out of a creative rut?
RH: I take breaks from Instagram to just breathe and take a moment. It’s so important to just step aside and don’t let it get to you.
SDK: What’s next for you in the beauty world?
RH: I am just enjoying the beauty journey, making some great connections with the makeup community and my favourite brands. I’m in no rush to get to any place in particular so I’m taking it one day at a time.
I really appreciate Rehma’s unique point of view, her stunning photography and honesty. A big thank you to her for taking the time to answer some of my questions. I hope you enjoyed getting to know Rehma.