Beauty in Design : Vintage perfume packaging reimagined

I’m always fascinated by beauty packaging and let’s be honest, it plays a huge part in how we experience products. A year or so ago I purchased the Body Lotion from Melyon which has an oversized bulbous lid and since then I have been noticing this kind of design popping up in other places too. It is reminiscent of vintage perfume lids and I always love a modern take on something old. If you will indulge me I wanted to take you through a visual guide to some of these shelfie-worthy products.

Let’s take a look at some modern perfume bottle designs that give a contemporary nod to the vintage perfume bottle lid.

This design has now spilt over from the perfume category to the wider beauty world. Let’s take a look at some cool examples of skincare, hair care and nail polish packaging.

MELYON

Facial Set

Image credit: MELYON
BREAD BEAUTY

Scalp Serum (L) and Macadamia Oil (R)

COASTAL CITIZEN

Morning Water Cleanser

Image credit: COASTAL CITIZEN
SKII

SKII Limited Edition Facial Treatment Essence – Tokyo 2020 Olympics

Image credit: SKII
MILA

The Clarity Oil

Image credit: MILA
MOON JUICE

Acid Potion Resurfacing Exfoliator

Image credit: MOON JUICE
BOUNON

Sea Kelp Toner

Image credit: BOUNON
EATH LIBRARY

Wise Awakening Advanced Nourishing Toner

Image credit: EATH LIBRARY
RARE BEAUTY

Liquid Touch Weightless Foundation (L), Soft Pinch Liquid Blush (C), Liquid Touch Brightening Concealer (R)

PLEASING

The Shroom Bloom Polish Set

Image credit: PLEASING

I really appreciate all facets of beauty and I hope this guide has been at the very least aesthetically pleasing for you. If you enjoy beauty design content you might also like my post about 1970s, 80s and 90s sunscreen packaging and its influence today.

Thanks so much for reading.

– Sanida xo