I’m always fascinated by beauty packaging and let’s be honest, it plays a huge part in how we experience products. A year or so ago I purchased the Body Lotion from Melyon which has an oversized bulbous lid and since then I have been noticing this kind of design popping up in other places too. It is reminiscent of vintage perfume lids and I always love a modern take on something old. If you will indulge me I wanted to take you through a visual guide to some of these shelfie-worthy products.
Let’s take a look at some modern perfume bottle designs that give a contemporary nod to the vintage perfume bottle lid.









This design has now spilt over from the perfume category to the wider beauty world. Let’s take a look at some cool examples of skincare, hair care and nail polish packaging.
MELYON

BREAD BEAUTY
Scalp Serum (L) and Macadamia Oil (R)


COASTAL CITIZEN

SKII
SKII Limited Edition Facial Treatment Essence – Tokyo 2020 Olympics

MILA

MOON JUICE
Acid Potion Resurfacing Exfoliator

BOUNON

EATH LIBRARY
Wise Awakening Advanced Nourishing Toner

RARE BEAUTY
Liquid Touch Weightless Foundation (L), Soft Pinch Liquid Blush (C), Liquid Touch Brightening Concealer (R)



PLEASING

I really appreciate all facets of beauty and I hope this guide has been at the very least aesthetically pleasing for you. If you enjoy beauty design content you might also like my post about 1970s, 80s and 90s sunscreen packaging and its influence today.
Thanks so much for reading.
– Sanida xo